planbproject:
Norwegian designer Tom Emil Olsen, identity work for Jacu Coffee Roastery.
The Jacu bird lives in South America and is known for something quite extraordinary; It flies from coffee plantation to coffee plantation and picks and eats the tastiest coffee cherries. The fruit makes its way through the bird’s digestive system, and the seeds of the fruit - coffee beans - come out perfectly processed. These coffee beans are among the most exclusive in the world. This story has inspired us, and the bird has lent its name to the new micro-roastery in Ålesund, Norway.
